December 1, 2016 | SBTech has announced that it is providing a full Sports Betting Solution and its best-in-class Chameleon 360 iGaming Platform to winmasters, the international all-round sports betting and casino operator, which has already achieved huge market share in the Romanian regulated market and is now targeting a number of other EU regulated markets. The SBTech Platform allows winmasters to leverage their local knowledge and achieve genuine price differentiation, manage their own risk, apply their own payouts, set betting limits, customise sports content, personalise marketing and promotions, and manage sportsbook liability in real time.

The launch coincides with winmasters undertaking a significant investment in sponsorship and TV advertising, with a focus on SBTech’s industry-leading Sportsbook and award-winning In-Play offering.

Richard Carter, CEO of SBTech, commented: “We are delighted to be supplying winmasters with our complete tier-1 solution, and have very high expectations for their continued success, given winmasters’ proven capabilities and highly knowledgeable marketing partners. This new relationship further consolidates our position as the preferred technology partner of operators in regulated markets."

Christos Protopapas, Sales & Operations Director of winmasters said: “We are happy to announce that winmasters has joined forces with SBTech, an industry-leading provider globally recognised for deep sports betting expertise and technical excellence. This strategic alliance heralds a new era for winmasters, defined by a fresh, enhanced and unique gaming portal. Our goal is to fulfil and exceed our customers' expectations by providing customised services in an exciting and secure gaming environment. winmasters will continue to invest in technology, improving customer experience and establishing product superiority, advancing our strategic mission of expanding our business into regulated markets with a viable taxation model across Europe.