ASG’s choice of SBTech as our sportsbook provider was based on the company’s ability to adjust its product to our unique solution and the needs of our operators. Adding the exceptionally engaging sports betting vertical to our offering enables us to enhance the diversity we provide to our partners and to continue the positive growth trends we have worked so hard to achieve in recent years.

We wanted to improve our existing platform by adding a much wider and richer live betting offering with more events, more bet types, more matches and, of course, a better bottom line. As a veteran sports book operator we know exactly what it takes to have a successful product. We chose SBTech not only because of their superior live betting offering and the smooth and seamless integration they provide, but also because of their unique understanding of the market and their ability to provide us with fully managed trading and risk management services.

SBTech's product fits our ambition of becoming a globally well-perceived sportsbook operator. The offering covers our needs in Scandinavia and Europe, Australia and South America, and the response we receive when requesting additional markets is swift. The live betting product is powerful and SBTech's experienced team of traders have a positive impact on our bottom line results. The quick and easy seamless solution quickly proved itself, to providing smooth user experience for our customers.

Sports betting is a key component of our offering and we were looking for the right partner for a long time. We chose SBTech because of their impressive and unique offering, the smooth and easy integration and because of their proven experience in our target markets.